Client: CLAAS of America
Services: Animations, Packaging, Website Design
Agency: Blueworks Studios
Role: Graphic Designer
Client Overview
CLAAS is an agricultural machinery manufacturer based in Harsewinkel, Germany, in the federal state of North Rhine Westphalia. Founded in 1913 by August Claas, CLAAS is a family business and one of the market and technology leaders in harvesting technology. CLAAS offers a wide variety of technologically innovative hay tool, baler, combine and self-propelled forage harvester products to provide farmers optimum performance in the field. These products are designed by a dedicated engineering staff at three different worldwide factories that are solely focused on the production and design of harvesting equipment. The design, performance, and reliability of this equipment have made CLAAS a market leader internationally.
CLAAS of America Inc. is located in Omaha, NE, where it's main facility for manufacturing award-winning LEXION combines for North America resides.
Project: CLAAS Used Equipment
CLAAS Used Equipment is a website that allows dealers to sell used and certified pre-owned machines to new customers. Certified pre-owned machines are ones that have gone through an extensive background check by CLAAS certified technicians. While browsing through products, a customer is able to look at all the machine specs and features, so they know exactly what they're buying. The site also is updated with the latest promotional offers available in the U.S. and Canada.
Project: JAGUAR Video Mailer Campaign
Bosse et Frere Inc. is a Canadian supplier of large scale industrial and agricultural machinery and carries a wide range of CLAAS products to push out to the Canadian market. During the summer of 2021, Bosse et Frere Inc. wanted to send its customers a direct video mailer that was focused on promoting the JAGUAR Forage Harvesters. The left inner panel of the mailer displayed infographics detailing the efficiencies, conveniences, and performance of these machines. The right inner panel would automatically play a promotional video that showcased these product in action.
Project: LEXION Demo Tour/Lunch & Earn
The LEXION Demo Tour was an on-the-road campaign that took place in the Fall of 2021. The campaign focused on promoting the LEXION combine by comparing its key features and specifications with competing models. The demo tour went from one farm to the next across the nation and each episode focused on how well the LEXION combines performed with different crops.
The LEXION Lunch & Earn was a lunchtime news segment where industry-leading experts would discuss the LEXION Demo Tour and features of the LEXION combine. Each episode would bring on guests and experts to weigh their thoughts about the performance and benefits of owning these combines. These chats were displayed live on Facebook and later uploaded to Youtube for those that couldn't view the live stream.
LEXION Lunch & Earn 4: Facebook Live
LEXION Demo Tour 1: Conestoga, PA