Client: Trek Up the Tower 2020
Services: Logo, Event Branding
Agency: Bozell
Role: Art Director Intern
Client Overview
Trek Up the Tower is an annual event that takes place in Omaha, NE where people race up the stairs of the First National Bank Tower. This year's race was video game-themed and was titled "Power Up the Tower," which uses an 8-bit retro arcade style. The logo for the event was meant to resemble the look of classic arcade games and was paired with a bright and bold color scheme to create a sense of nostalgia. Additional assets that were made for the event include a backdrop and props, for runners to take photos with after they've finished the race, and custom t-shirts.
